Dissecting The 2008 Honda Accord Marketing Brochure : Honda car review

Dissecting The 2008 Honda Accord Marketing Brochure
by Dan Mercurio
Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products. The most widely circulated of these point of sale products is their individual model brochures.
In this article, we are going to take a thorough look into the 2008 Honda Accord marketing product brochure. This is a 23 page brochure that Honda has invested a tremendous amount of money hoping to persuade the general public that this is more than a car, but an extension of who you are.
"In Developing the new Accord, we considered the road...and everything beyond it." This is the lead in for the brochure. Honda is trying to create the feeling that the 2008 Accord is designed to be than just another car, it's a driving experience.
On Page 4, they cleverly turn the Accord into a personalized driving machine. "To surpass everything we've done before, we've looked for inspiration beyond where it lives to where you live. Precisely tuning the new Accord to the demands of the road, and to desires of its driver." The marketing department wants you to imagine that the new Accord is going to taught the nuances of your driving environment and learn the way you drive on the roads you drive.
Turn a couple more pages and find that even with a Honda, "Sex Sell". "This is about lines and curves and shape. In other words, it's about desire." They mention that the new Accord is designed to invite a stare and that it can stir passion. Everyone wants to seen in the right place with the right people and of course in the right car. Honda has done a great job on this page to address the "Right Car" part of this equation.
As you continue through the brochure, "It's like no other Accord we've ever built. It's like every Accord we've ever built." If it aint broke don't fix it, well Honda knew the Accord was not broken, but they wanted you to know that they completely scrutinized all facets of the Accord and refined all areas to make the latest Accord the greatest Accord.
Honda has always been about its engine. The reliability of a Honda will never be undersold. Now, to go along with the engines unsurpassed reliability, is a new found power plant and environmentally emission friendly design. "It starts with a commitment. It starts with a promise. It starts with an engine."
Of course, Honda had to touch on what is becoming "The Marketing Catch Phrase" "DNA". This is simply what engineers' thought process was when creating the new Accord. They wanted to be environmentally friendly, "Green". They wanted the Accord to be safe and at the same time be fun. They are convinced and wanted to convince you that they have accomplished all the above.
The overall design and layout of the 2008 Honda Accord brochure gets a big thumbs up. They have managed to touch on the emotional side of the potential buyer and let them imagine what it would "Feel like" to own the 2008 Honda Accord. Being one with your machine, getting noticed, sexy, fun, safe and "Green" is what they want to feel. If the Accord comes close to the sales pitch of the brochure, Honda has another homerun on their hands.

Great Offers on Honda Models at Don Jacobs Honda

Great Offers on Honda Models at Don Jacobs Honda
by Robert
If you are looking for a Honda car, then head to Don Jacobs Honda, the leading dealership for Honda vehicles in Lexington, KY. We are located at 2689 Nicholasville Road, Lexington, Kentucky (KY) 40503. Log on to http://www.donjacobshonda.com/ and find a huge selection of easy and convenient features at our website. Some of these features are Quick Quote on New Vehicles; Certified Pre-Owned; Online Specials; Schedule a Test Drive, Service Appointment, e-Store, Parts/Service Coupons, Vehicle Reviews and Body Shop among others! Whether you are looking for a new or pre-owned Honda vehicle, we have it all. We stock an entire array of the latest Honda vehicles, including Fit, Civic, Accord, Element, CR-V, Pilot, Odyssey, Ridgeline and S2000. Having been a popular dealership for Honda vehicles for nearly three decades, we are a familiar name with residents in and around Lexington, Richmond, Frankfort, Danville, Louisville, Pikeville, Morehead, Versailles, Florence, Ashland, Paris, Winchester, Shelbyville, Somerset, Corbin, Berea, Cincinnati, Huntington, WV, Evansville and Elizabethtown. Do visit us and let us show you why we are one of the top dealers for Honda vehicles in the region. The dealership provides world-class value and service you deserve.

Honda contract hire - Previewing the Honda range

Honda contract hire - Previewing the Honda range
by Darrell Freeman
Honda contract hire & Honda car leasing can offer the outstanding reliability and quality that you expect from one of Japans leading auto manufacturers. Here are some tips and guides for their various models currently available.
The Accord saloon is available with a choice of two petrol engines, the2.0Litre, 5 speed or the 2.4Litre 5 speed. There is also the highly efficient and powerful turbodiesel 2.2Litre engine.
The Accord saloon is available with a choice of two petrol engines, the2.0Litre, 5 speed or the 2.4Litre 5 speed. There is also the highly efficient and powerful turbodiesel 2.2Litre engine.
The Accord's reliability is second to none according to the customer satisfaction survey published by the independent JD Power organisation. There is also a generous equipment level including cruise and climate controls and alloy wheel trims. This is a very roomy small car with a good amount of boot space.
Honda's little baby is the Jazz, a sure footed town car with spirited performance from its 1.2Litre or 1.4Litre petrol engines. Which don't lack power but are capable of excellent mpg, and are considered to be very reliable. Standard features include two front airbags and anti-lock brake systems; the SE Sport version is also equipped with side impact air bags.
The CR-V with a 2.2-litre diesel engine giving up138bhp is a popular model in the range with an, as standard, manual, 6 speed gearbox. This 4X4 has great off-road capabilities combined with smooth regular road use. Its bulk and height give it a very safe and secure feeling. The gear lever is conveniently situated on the dash; upper end spec models also have a very useful rear view camera, for added safety.
Some models also include ES Trim packs and alloy wheels with back and front parking sensors. Luggage space is the largest in its class, with plenty of headroom for back and front seat passengers. Honda contract hire can put you behind the wheel of this great vehicle at a price you can afford.
Honda's Legend Saloon comes equipped with just one choice of engine, that is not a drawback when it's the impressive V6 3.5Litre putting out 291bhp, married to a 5-speed automatic gearbox. Add in the standard permanent 4-wheel-drive set up and this car was made to be driven hard.
The Legend is designed to compete on a level field with the mighty 5 series BMW's. Standard executive refinements include, all leather upholstery, a powered sunblind for rear passenger comfort, dual climate controls. There is even a new intelligent system for the cruise control that keeps the car within lanes.
The S2000 is an exiting sports model that delivers 237bhp for hair raising open top driving excitement. Its 2-seater cockpit setup gives the feel of a real sports car, with an absolute no frills feel, apart from its luxurious leather interior, and top of the range CD player, essential for cruising down winding country lanes.
Whichever vehicle you choose, Honda car leasing is a highly cost effective way to finance the best that this forward thinking manufacturer has to offer. From the nippy Jazz to the awesome power of the Legend, Honda contract hire is the place to go.

2008 Honda FCX hybrid : New hybrid Honda 2009

2008 Honda FCX hybrid : New hybrid Honda 2009
2008 Honda FCX hybrid
by bickss
this is hydogen powered clarity fuel cell vehicle which will coming to the US market of southern california in summer 2008. according to the american honda this car can be get for three years lease on $600 per month including maintenance and collison insurance too. according to the honda it has achieves the approximate equivalent of 68 mpg combined fuel economy or about two to three times the fuel economy of a like gas-powered car. Driving range is 270 miles. Honda has refine its fuel cell system and its FCX clarity has gained . new lithium-ion battery pack that is 40 percent less weight and 50 percent smaller than the current-generation FCX's ultra-capacitor. according to honda reviews it has received 40 percent reduction in fuel cell size too.